In today’s business world, it is not enough to just have great products or services. An effective brand must also be able to drive engagement with its customers.
To achieve this, a business must work to improve its customer experience and adopt engaging strategies to increase member participation.
To stay ahead of this curve and give your customers what they want, here are five great tips for improving member engagement at your gym:
1. Invest In Gym Scheduling Software
If you own a gym, you should be using gym scheduling software to manage your members’ experiences at your gym. This can help you improve your customer service and increase member engagement.
The software you choose needs to allow members to create an account and manage their schedules depending on their fitness objectives and daily programs.
You can also use it to receive push notifications when members sign up for a class and have a chat tool integrated into the system for easy and direct communication.
2. Listen to What They Have to Say
One side of engaging your members that many gyms overlook is responsiveness to feedback and criticism. You should always have a listening ear for your members. This shows that you are willing to make the fitness center a lot more accommodating and welcoming to them.
So, encourage them to reach out whether they have any issues or concerns. And while you do, remember that sometimes, the best reviews don’t necessarily reflect the quality of service provided by the gym. Instead, they tend to focus on the atmosphere, cleanliness, and any other nonspecific quality that you may or may not care about.
3. Assign a Member of Staff To Be Your Virtual Rep
A virtual rep is a great way of having your members interact with the business in a capacity that you might not be able to. A virtual rep can help you reach members who might not be able to make it to your facilities in person, such as those working an emergency or on vacation, or those who might not be ready to make a long-term commitment.
The virtual rep can also help you market the gym, track attendance, and provide support when needed. You can even set up a Slack group that allows you to communicate with your members and arrange meetups or group workouts.
4. Invite Members Over to Social Events
Inviting members over for social gatherings is a great way to start a relationship with new members. This will give you the opportunity to connect outside the business and know your members on a personal level.
Invite them to take physicals and get to know their body measurements. Encourage them to ask any questions they might have. After all, you’re in business to serve your members, right?
5. Be Transparent With Your Pricing
When it comes to increasing customer engagement, transparency is key.
It is important to let the customer know exactly what they are paying for without including any hidden charges or extra fees. It is also important to let the customer know how much of the product or service they are actually paying for.
For example, you can display the cost of the training or therapy sessions so the customer knows exactly what they are paying for.
The Bottom Line
When it comes to increasing customer engagement, it is important to remember that there is more to it than just buying a product or service.
To truly earn the trust and loyalty of your customers, you must provide an enjoyable customer experience from the very beginning. This starts with having great products and services and using them to help your members and increase user involvement.
